
There are a multitude of streaming websites out there, each offering people the ability to share their thoughts or talents with the world. Musicians have really embraced live-streaming as an easy way to reach a wide audience, instead of relying on more traditional outlets. However, many of the streaming options have a limited audio bitrate, which makes music sound like it’s coming through a badly damaged speaker phone. (If you have ever listened to hold music, you know what I’m talking about)
Google+ is aiming to change that, with the launch of “Studio Mode”. This new audio feature drastically improves the sound quality of Google+ Hangouts. Previously, the audio quality was comparable to a standard YouTube video, and was optimized for voice. When Studio Mode is engaged, the sound is near-CD quality; bass sounds powerful, vocals retain emotion, instruments come through clean, and the mid & high frequencies are well-defined.
Sadly, Studio Mode is currently only available in Hangouts On Air, an extension of Google’s video chat service that allowed users to stream to an unlimited audience instead of just 10 people. Google has been pushing for Hangouts on Air to become an online gathering places for artists, established or up-and-coming (the feature was launched last September with a concert by Black Eyed Peas’ will.i.am). I can only guess to the reasons why this option was not included in standard Hangouts (possible bandwidth concerns, staggered release, etc…).
While Google is aiming this new feature squarely at musicians, I can think of other professions that could benefit from this. Recording studios could potentially finally move away from ISDN when sending audio to other locations. Webcasters would benefit from the audio boost by not sounding like they’re on an AM radio station. In general, live streaming will become more enjoyable.
Once this feature is implemented in standard Google+ Hangouts, I may use it for all my videoconferencing and (possible) webcasting needs.
Your move Skype/Citrix.
Check out the difference in the video after the break, featuring the band Suite 709